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View ArticleHow Independent Artists Can Use Streaming Music Services
As you can imagine, as the author of “Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand,” I’m often asked questions about...
View ArticleThe Allure of Kony 2012 and the Dangers of Half-Truths
Likely along with many others, I was both moved by the Kony2012 viral video (if you’re one of the very few who hasn’t seen it, for discussion, it’s at this link), and then entirely offended and...
View ArticleDo You Bring Soul to Your Social Media?
“You must bring some element of your soul to what you say, what you post and what you do. Your soul is some aspect of the human experience: your fears, your failures, your joys, your humor, or your...
View ArticleWow, Mashable.
Wow, Mashable. As a dedicated reader of Mashable, BusinessNewsDaily, NME, TechCrunch, PandoDaily and the numerous other media platforms that describe aspects of my industry, or at least a large...
View ArticleMy Life as a “Bench Player” on Lady Gaga’s Team –“Born This Way” Launch Edition
The huge "Thank You" Flower arrangement + champagne sent to me from Troy, Vince and Gaga following the successful release of "Born This Way" I’m still catching up with all of the outpouring of...
View ArticleMy Life as a “Bench Player” on Lady Gaga’s Team – Social Media Edition
In honor of the BET Awards this wknd – 2011 SXSW Panel Pic from BET’s “Baby I’m a Star Panel” – Melanie Fiona and I represented for the Girl Power balance… Generally, when people think of “social...
View ArticleNow that Facebook Is Officially Charging to Reach Your Hard-Earned Fans, What...
That awkward moment when you realize that Facebook is now making you pay to reach those Fans…that you already paid to reach. Screen shot of Mark Cuban’s 10/26 Tweeted screen shot. Handle: @mcuban In...
View ArticleWhen Social Media Can Get You Fired
I generally prefer to spend my time discussing the merits of proper use of social media and the benefits of best practices implementation. Recent questions that I’ve received, along with this...
View ArticleBeyonce on the Front Lines of the Music Industry’s Cold War
General Beyonce Knowles-Carter The Music Industry has just entered into the great battle of its life and nobody realizes it. Nothing since the launch of Napster has had larger impact on the future of...
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